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Claudia Bouvette joins Bonsound
Claudia Bouvette reveals BBZ, her first single via Bonsound
Today, Claudia Bouvette presents BBZ, her first single to be released via Bonsound, whose haunting melody is guaranteed to linger on the mind for days. The singer-songwriter who's been active in the Quebec cultural landscape for over a decade recently announced her signing to the Montreal-based record label. Blending electro-pop to funk-rock, and sometimes dabbling in trap music, Claudia offers a complete and unique musical spectrum, one in which she is ready to welcome you.
With BBZ, Claudia tells a story that will resonate with many: one of a forbidden love at first sight between two unavailable people who experience mutual feelings during a trip. Am I crazy to want your babies?, she sings repeatedly in the chorus. Exaggerated and intense, the Montreal-based artist felt that this phrase perfectly expressed how blindly lustful you can be when you want what you can’t have, just like the relationship she refers to in her song. The accompanying music video echoes the lyrics, as we see Claudia allowing herself to get carried away by her feelings, in a dreamlike context that evokes wanderlust. Directed by Léa Taillefer, the ethereal images of Claudia, her friends, and her environment transport us right into the heart of her story.
Co-written by Claudia, David Charles Fisher (DCF) and Connor Seidel (Charlotte Cardin, Ralph) in an apartment in Toronto, BBZ weirdly came together with just bass and vocals, writing to the main bass riff. After producing a handful of different versions, the track finally took shape when drummer Max Bellavance (Chiiild, The Brooks) comedically played a double time Warped Tour-aspiring punk groove over the reggae-esque bassline. Doubled with guitars and synths that are voluntarily out of tune, and covered with obnoxiously autotuned back vocal layers, Claudia plays into the irony of the lyrics with a sarcastic take on punk attitude that’ll seduce her listeners.
About Claudia Bouvette
Claudia Bouvette is an author, composer, and performer, who’s been active in the Quebec cultural landscape for 10 years. Her electro-pop style, which sometimes dabbles into trap and funk rock, allows her to navigate a complete and unique musical spectrum. Singing mainly in English, she sprinkles her repertoire with a few songs in French. Also an actress since her childhood, it’s in 2017 that Claudia returns to her initial passion: making music. She meets producer Connor Seidel with whom she develops an artistic partnership. Together, they challenge themselves to write 30 demos until the soundscape of her first EP is defined. A year and a half later, in 2019, the*** Cool It*** EP sees the light of day.
Today, Claudia brings a hybrid approach that combines elements of analog instrumentation (synthesizers, bass, electric guitar, drums) and refined digital production. Her pop songwriting is rooted in lived experiences expressed with authenticity, vulnerability and a desire for emancipation. She’s currently working on her first full-length album, due out in 2022, through which she’ll take us on a journey down the emotional rollercoasters of her relationships over the past few years.